William Hill promo code and sign up offer: July 2023

William Hill Promo Code - July 2023

• Claim your William Hill sign up offer
• If you already have an account with William Hill, read our expert’s guide to the best free bets offers available via the UK’s best betting sites.

How to use your William Hill Promo Code

William Hill’s welcome offer is very easy to claim, with you just needing to follow the steps listed below in order to claim your £40 in free bets at sign-up:

1. Download William Hill’s sportsbook app
2. Head to their sportsbook via the offer listed above
3. Hit the ‘Join Now’ button in the top right of the home screen
4. Enter your personal details such as full name, email and home address
5. Enter your username, password and security question.
6. Your promo code will automatically be entered
7. Hit ‘Agree and Join’ to finish creating your account
8. Make an initial deposit of at least £10
9. Place a £10 bet on any market with odds of 1/2 (1.5)
10. You'll then be able to claim £40 in free bets
11. Free bets must be used within 30 days and cannot be withdrawn for real cash

William Hill’s performance at the 2022 UK Bookmaker Awards

The UK Bookmaker Awards are an event that aims to celebrate bookies that are industry-leaders in certain categories such as odds, market selection and customer service.

William Hill puts up strong rankings numbers in a selection of these categories, with their market selection, betting experience and welcome bonus all placing in the top 10.

Their overall rank is also very good, with the UK Bookmaker Awards naming them as one of the top five best bookmakers in the country.

The £10 qualifying stake needed is another positive for this, with only a few competitors needing you to wager less to claim your bonus, with the bonus on offer with these competitors often less than the £40 available here.

How does William Hill’s Sign Up Offer compare with competitors

William Hill's welcome offer is one of the best around, with you able to claim a £40 welcome bonus from just a £10 qualifying stake when signing up via their app.

The offer is very easy to claim, with you not requiring a promo code of any kind to be eligible, with the bonus amount offered only being matched by a handful of competitors such as Betfred and BetVictor.

1. 18+. Play Safe. From 00:01 on 18.10.2022. 4x £10 free bets. Free bets expire after 30 days. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
2. 18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply
3. 18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions +T&Cs apply
4. 18+, New customers only. Opt in, bet £10 on any sports market (odds 2.00+) in 7 days. No cash out. Get 3x£10 sports free bets for set markets, which expire in 7 days. Offer is valid from 16:00 UK time on 21/02/2023. Card payments only. T&Cs Apply. begambleaware.org | Please Gamble Responsibly

Key Terms and Conditions of William Hill’s Sign Up Offer

The terms and conditions that accompany William Hill’s sign up offer are very straightforward, with this offer proving very easy to claim once you’ve signed up.

You will need to enter their desktop promo code at sign-up in order to claim their welcome offer, with those that sign-up via their mobile app able to claim a different, improved welcome offer with a different promo code.

You will need to place a £10 qualifying stake to be eligible for this welcome offer, whilst this bet must be placed on a sportsbook market with odds of at least 1/2.

Bets placed on virtual sports won’t allow you to be eligible for this offer, with you having 30 days to use your free bets once they’ve been allocated to your account.

You’re able to use your free bets on whichever markets you please, with you able to claim your free bets no matter if your qualifying bet wins or loses.

William Hill Offers for Existing Players

William Hill have a strong range of offers that both new and existing customers can take advantage of every week.

These range from insurance offers that cover both accumulators and build your odds bets, with you also able to claim a range of free bets and odds boosts as well.

Free or 4

William Hill’s Free of 4 offer is one of the strongest ongoing offers around, with you able to claim up to £200 in free bets by simply choosing six games which you think will have three or four goals in them.

Once you’ve submitted your selections, you’ll be able to claim free bets depending on how many games you guess correctly, with you needing to correctly guess at least four to claim any amount of free bets.

Any free bets won from this will expire within 30 days and can be used on any market you please.

Scratch of the Day

Scratch of the Day is another ongoing offer you’ll be able to claim from William Hill, with this allowing you to claim everything from bet boosts to free bets.

To get involved, you simply just need to scratch off six boxes from their scratchcard, and as long as three of these boxes match, you’ll be able to claim whatever offer is shown in these boxes.

You’re able to do this once per day every day, with it taking mere seconds to do as you’re able to scratch off all of the boxes at once.

Acca Freedom

Acca Freedom is William Hill’s version of acca insurance, with this allowing you to either insure your accumulator should one leg let you down, or boost the odds of the bet as a whole.

You’re able to claim up to £20 of your stake back as a free bet if one leg of your accumulator lets you down, with the accumulator needing to contain at least five legs with odds of at least 1/5.

You can boost the odds of your accumulator bets as well, with you needing to have at least three legs in your bet to do this, with you able to bet a maximum of £20 on this boosted odds accumulator.

Build Your Odds Freedom

Build Your Odds (BYO) is William Hill’s take on a bet builder, with this allowing you to combine multiple different selections on the same game.

Their Build Your Odds Freedom offer is very similar to their Acca Freedom offer, with this allowing you to boost the odds of your BYO bet, or insure it should one leg let you down.

A maximum of £20 can be claimed back as a free bet if your insured acca loses, with you needing at least five legs in order to do so and have the total odds of the bet be at least 3/1.

You’ll need to include at least three legs in order to boost the odds of your bet, with the maximum amount for this also being £20.

This week's footballing action with William Hill

Club football has finally returned and even though they are only friendly, we can rejoice in their restoration, with some colossal clashes between top draw teams, with many of these taking place on US soil.

Before this however Rangers will be playing Newcastle in a cross border derby. Newcastle will no doubt want to flex their squad and new signing Sandro Tonali. Meanwhile Rangers fans will be looking for something to cheer for after a disappointing season.

Again we head up to Scotland as Manchester United take on Lyon in Edinburgh at Murrayfield. New signing Mason Mount has made an impact, scoring on his debut, and will no doubt be eager to please.

All of the biggest matches are then taking place on US soil, so to bring the football fans over there the chance to see Europe’s and the World’s best football teams in action.

First up is Hollywood stars Rob McElhenney and Ryan Reynolds Wrexham, a side who have garnered considerable support in both the US and UK. They are then playing Chelsea in what could well be a rout for the Blues.

The best MLS players are then forming their star 11 or All Stars will be playing an Arsenal side newly imbued with star talent in the form of Kai Havertz and £100 man Declan Rice. The Gunners should ease to a victory especially if they can emulate their last season form.

US fans are then being treated with Barcelona vs Juventus, in what was once a Champions League matchup of old. Barcelona are also one of the most widely followed clubs in the US and this will be a treat for those supporters.

Chelsea will be playing, in their second match in the US, against Brighton & Hove Albion. This may not seem as lucrative of a match for fans, but Brighton will want to show they can carry on with their impressive form of last year.

Leicester City and Tottenham Hotspur will be playing in Bangkok. Spurs eager to show off new singing James Maddison, whilst wading through the Harry Kane departure rumour mill.

The Women’s World Cup is also fast approaching, with the tournament starting this Thursday the 20th of July. 32 of the world's best sides are going head to head down under.

The hosts Australia and New Zealand are in action on the opening day facing off against Irish and Norwegian squads, and with considerable home support should have hopes to go far in the tourney.

England's first match will be playing against the Haitian women's team on Saturday, and the Lionesses will want to secure three points early on. This due to a difficult group posing some threats with a dangerous Danish and Chinese team who could look to knock the second favourites out.

Latest William Hill News and Updates

William Hill made headlines recently after it was announced by the UK Gambling Commission that the bookmaker has been issued a £19.2M fine for 'widespread and alarming social responsibility and anti-money-laundering failures'.

The news broke on March 28th, with William Hill being ordered to pay a fine that's the highest any bookmaker has been ordered to pay by the UK Gambling Commission.

WHG Ltd, the company which runs williamhill.com, will have to pay £12.5m, Mr Green Ltd, which runs mrgreen.com, will pay £3.7m, whilst William Hill Organisation Ltd have been ordered to pay £3m.

William Hill Promo Code Review

William Hill offer a generous selection of markets for all major European and UK football leagues, thus you won’t be short of options when using the free bets accrued from their welcome offer.

The £40 bonus amount on offer is strong, with only a handful of competitors able to better or equal the amount you’re able to claim in free bets with William Hill.

In addition, the fact that your free bets come in the form of multiple free bet tokens allow you to use them on a range of bets, with the minimum odds needed for your qualifying bet low at 1/2.

They managed to finish inside the top 10 in the 2022 UK Bookmaker Awards for the ‘Welcome Bonus’ category, and deservedly so given how easy it is to claim, as well as the bonus amount offered.

Personal Experience with William Hill

As a very experienced bettor, having been betting for 10+ years, I’m very familiar with a number of bookmakers and the sign-up offers they have for new customers.

Additionally, I also know exactly what makes up a good bookmaker, as well as all the factors a strong welcome offer should possess, given I’ve been writing about betting for multiple years.

From my personal experience, you’ll struggle to find many better bookmakers than William Hill, with their welcome offer easily one of the best around.

The £40 bonus amount is only bettered by a small number of competing bookmakers, with the qualifying stake needed to claim your free bets, £10, also par for the course in terms of welcome offers.

It must be said that they can still improve in some areas of their sportsbook, such as having more existing customers offers available, as well as making their interface more user friendly.

However, when it comes to using your free bets to bet on football, there aren’t many better options than William Hill.

The diverse selection of markets they have to offer, constant range of odds boosts and Build Your Odds offerings are all excellent, with only industry leaders such as bet365 able to better them in these areas.

I originally signed up with William Hill due to the strength of their welcome offer as well as the wide variety of football markets they have to offer, and haven’t looked back since.

William Hill Promo Code FAQs

How do I enter my promo code with William Hill?

You’re able to enter your William Hill promo code during the sign-up process, with you needing to click on the ‘Promo Code’ drop down menu in order to enter it.

You’ll need to enter your personal information, such as your full name, phone number, email address and home address beforehand.

You’ll then be able to input your promo code and claim your £40 in free bets via mobile, with those on desktop needing to claim £30 in free bets after entering their promo code.

Do I need a promo code to claim William Hill’s welcome offer?

Yes, you won’t be able to claim William Hill’s welcome bonus without remembering to enter your promo code at sign-up.

Failing to do so will mean you’re ineligible for their sign-up offer, with this meaning that you’ll be unable to claim your £40 in free bets via their mobile app.

Can I withdraw my welcome bonus with William Hill?

No. You’ll never be able to withdraw any free bets as cash with William Hill, with this including the free bets you receive from their welcome bonus.

You’ll need to wager these free bets on the range of football markets they have first, with you then able to withdraw any winnings won from these bets afterwards.

What existing customer offers do William Hill have?

William Hill have a selection of existing customers offers available that both new and current users are able to claim each week.

The strongest of these is easily their ‘Free or 4’ promotion, with this allowing you to claim up to £200 in free bets by correctly predicting six games that’ll have three or four goals in them exactly.

In addition to this, you’re also able to claim a range of odds boosts, flash odds and free bets with their Scratch of the Day feature.

Acca Freedom and Build Your Odds freedom are also offered, giving you the chance to get boosted odds, or insurance, on your accumulator and Build Your Odds bets.

Do William Hill free bets expire?

Yes. The free bets you acquire from their welcome offer will expire within 30 days of being credited to your account.

Other free bets issued to your account from various other promotions, such as Scratch of the Day, Bet and Get and Acca/Build Your Odds Freedom will have shorter expiry dates.

These will usually last no longer than a week at most, thus it’s always important to check and see how long these free bets are available for before losing them for good.